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Applications

Applications

» Shop-Performance
» Fair-Performance
» City-Performance
» Project-Performance
» Trainstation-Performance
» ...and much more

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Mall-Performance

Mall-Performance

» Staff - Visitors - Clients
» Dwelling times
» Shopping behaviour
» WiFi-PUBLICity

more ...

Shop-Performance

Shop-Performance

» Conversion rates of passer - by's and and clients
» Visitor frequency (no clients)
» Dwelling times
» Shopping behaviour
» WiFi-PUBLICity

more ...

Fair-Performance

Fair-Performance

» Staff - visitors
» Dwelling times, heatmaps
» Visitor - flow
» WiFi-PUBLICity
» Event stand performance
» Museum-Performance

more ...

Airport-Performance

Airport-Performance

» Staff - visitors - passengers
» Dwelling times
» Shopping behaviour
» WiFi-PUBLICity

more ...

City-Performance

City-Performance

» Measurement of the whole mobility (modal-split)
» 2000-watts society
» mobility accounting for energy-cities
» WiFi-PUBLICity
» Area-Performance

more ...

Traffic-Performance

Traffic-Performance

» Pedestrians
» Bicyclists
» Motorized traffic
» Tram und bus
» WiFi-PUBLICity

more ...

Project-Performance

Project-Performance

» Support for building contractors
» Support for undertakings
» Effective controlling

more ...

Petrolstation-Performance

Petrolstation-Performance

» Client behaviour
» Number of shopping clients
» Number of beverage clients
» WiFi-PUBLICity
» Conversion rates of a passer-by's and clients

more ...

Garage-Performance

Garage-Performance

» Free WiFi
» WiFi-PUBLICity
» Client behaviour indoor
» as well as outside
» Passer - by frequency

more ...

Trainstation-Performance

Trainstation-Performance

» Passenger frequency
» Transboarding-behaviour
» Shopping behaviour
» WiFi-PUBLICity

more ...

Camping-Performance

Camping-Performance

» Free WiFi
» WiFi-PUBLICity
» Visitor behaviour

more ...

Festival-Performance

Festival-Performance

» Free WiFi
» WiFi-PUBLICity
» Visitor frequency
» Visitor behaviour
» Staff-Performance
» Openair-Performance

more ...

Staff-Performance

Staff-Performance

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Shop-Performance

Objectives of a strategic visitor analysis

Option TRACKING

 

» Increasing profit » increase in sales » cost reduction » estimate conversion rates » estimate capture rates » measure the success of marketing actions » visitor-oriented staff scheduling » optimal product placement » optimization of opening times » shop and department rating » free WiFi and marketing platform – direct customer communication » conversion rate of new-loyal clients (loyalty rate)

What can I measure?

» The exact number of visitors, that have effectively entered or left the centre » the distribution of visitors at different entries » the number of passer-by’s, that walk past the store » how often does the same customer return? » how long do the clients stay in the shop? » the frequency of different levels » customer flow or dwelling times at different places of the store » difference between customer and staff

Option TRACKING

PDF-Reports

  

Weekly report » weekly overview » 3 year comparison » hour distribution » entry distribution » weather » comparison to the week before » comparison week / year before » weekly changes in percentage » yearly changes in percentage » (…)